http://www.businessweek.com/innovate/content/aug2008/id20080825_105720_page_2.htm

This is yet another article that does not in fact help my argument but was just too interesting to pass up! It is about the new "design" of Coke. I say "design" because the actually designer doesn't like to use this word. Instead of using the word design for talking about the graphics on the bottle, he uses the word to describe the new material of the bottle and the way it feels. This sounds weird i know but it makes sense.

As you can see, the literal design of the bottle is being changed into something more modern and eye-catching. But the real beauty behind it all is the material the new bottles will be made out of. From the original glass contour bottle, the new and improved aluminum contour bottle was formed. When looked at from a branding point of view it is the "sexy update of the classic glass bottle that feels more modern but is less expensive to produce. From a customers point of view, it is colder than glass and is also more usable because, opposite of glass, it has a re-sealable cap. and finally from the environmentalist point of view is is more efficient because it is recyclable and it is itself made from recycled materials! It is a triple threat! "Similarly, a new family of sleek, sculptural coolers gives the brand a bold presence, but also boasts a more ergonomic door handle, LED lighting, and other technologies that reduce energy usage by 30% to 40%."

So obviously this article goes against my entire argument but i thought it was very impressive and needed to be shared. Just like my last blog that went against my argument, this shows that the Coca-Cola Company, while they still have their bad side and do some sketchy things, also has a good side that really does care and wants to make a difference. This side needs to come out more and over rule the bad side.

Coca-Cola using biofeul in local trucks

http://www.seacoastonline.com/articles/20090409-BIZ-904090433

Finally!!! Something good i can write about Coca-Cola! Even though this does not help my argument i thought it was interesting that Coca-Cola is, in fact, actually trying to save the ecosystem and not just lying to the world again.

So The Coca-Cola Company in Seacoast has just this month joined up with Simply Green Biofeuls to work together to help reduce the amount of carbon dioxide emissions. Seacoast is one of the areas largest and well-known trucking fleets so this is great news! "Each truck that runs from Coke's Seabrook fleet will now be powered by Simply Green's biodiesel, reducing each truck's carbon dioxide emissions by 3.92 percent." The Coca-Cola Company in Seacoast is doing so much more than just now using biofeuls though. Just over a year ago they began doing things around the warehouse a lot more efficiently. They started picking up their own recyclable materials from its customers and also installed motion light detectors. both of these minor changes made such a big change to the work place and to the environment. Electricity bills went down by more than 30% in the first month alone after the motion light detectors were put into place. And by helping out and picking up people recyclables, this means less gas being used from all the people who would have drove to recycle sights and it even helps if peopel weren't going to recycle in the first place! All around, Seacoast Coca-Cola is doing good things. This is great to hear and report on after all the horrible facts i have come across with Coca-Cola. It is nice to see that they are doing something good. Now if only they can just fix everything and than i will love them again! Like i said before, this article doesn't help my argument at all but i thought it was interesting to see how much one Coca-Cola plant has done to make a difference!

Coca-Cola theives

http://www.NaturalNews.com/022092.html

This source reports about three coca-cola employee's trying to steal and than sell Coca-Cola's trade secrets to their rival beverage co mpany, Pepsi. I'm goin to go ahead and say this article helps my argument against Coke. Obviously they do not have very loyal employees or they wouldn't be trying to sell their own company's secrets. This shows the values and morals of the company. The article goes on to state that these three coke employees had been trying to make a deal with Pepsi. "Dimson allegedly gave FBI agents 14 pages worth of secret Coca-Cola documents, which had been prominently marked as "classified" in exchange for $5,000 and an agreement that PepsiCo would purchase a confidential sample of an upcoming Coke product for another $75,000" (Gutierrez) The Pepsi company soon after alerted the FBI of these events and the FBI went into action. The FBI set up spies in the Pepsi company for when the coca-cola employees would contact them again. Aparently the unfaithful coke employees expected to obtain $1.5 million. Before being arrested by the FBI, they did however recieve $35,000. Ibrahim Dimson, 31, and Joya Williams, 42 were both sentenced from 5-8 years in prison while the third employee, Edmund Duhaney, 43, still waits to see what the final verdict for his outcome will be. All three of these employees should definitely be charged and punished for their crime. I thought this source to be interesting because this isn't necesarilly about something the Coka-Cola Company has done wrong or bad. It is about their employees, which obviously aren't the most loyal to their employer. However, this still ends up reflecting badly on Coke because they are not able to keep their employees' mouths shut. What does this say about the company? A company's employees are the base of the company. When the base falls, the company will fall. Coca-Cola is bound to fall sooner or later if they are still employing people like these three theives.