MyCokeRewards Tackles Complaints

http://promomagazine.com/incentives/mycokerewards_complaints_071906/

I am very interested and intrigued by the MyCokeRewards contest. This source tells of the complaints that have come up by loyal Coke drinkers. Even these people are seeing the bad side of this crazy contest. This source is very much related to my overall topic because it just shows examples of how The Coca-Cola Company is failing as an ethical business. This source supports my argument so much. It helps my research tremendously because it shows real peoples problems and frustrations with the contest. Coke can tell the public a million times how easy it is to enter, play, and win the contest, but by getting an actual contestants point of view you see a whole other side to it.

In this source, it is discussed how message/chat boards have been popping up everywhere talking about all of the problems everyone is having with MyCokeRewards. People are now referring to the contest as the MyCokeRewards Scam because of their false point values, wish lists disappearing in short time periods, and prizes even missing. One coke loyalist was interviewed on this source and it goes on to say "the MyCokeRewards.com Web site is easy to use and registration was simple, but he became disappointed when he discovered that all of the prizes he had posted on his wish list had sold out quickly, way before an above-average Coke drinker could build enough points." Coca-Cola's spokesperson, Scott Williamson, makes comments throughout the article backing up Coke's complaints. He states "Some of its more than 2 million members have contacted Coca-Cola, and the company has taken action as part of a continuous evaluation of the program". The action he is referring to is Coke reducing the prizes point values so they are more attainable. But Coke still has a long way to go before they can right all of the wrongs they have done. By simply canceling the whole contest, Coke would go up a few notches in my book. But of course they won't even discuss it because of all of the media and money they receive from it. This is a great source that i was lucky to read. It will definitely help me in the long run when arguing against the Coca-Cola Company.