http://www.businessweek.com/innovate/content/aug2008/id20080825_105720_page_2.htm
This is yet another article that does not in fact help my argument but was just too interesting to pass up! It is about the new "design" of Coke. I say "design" because the actually designer doesn't like to use this word. Instead of using the word design for talking about the graphics on the bottle, he uses the word to describe the new material of the bottle and the way it feels. This sounds weird i know but it makes sense. 
As you can see, the literal design of the bottle is being changed into something more modern and eye-catching. But the real beauty behind it all is the material the new bottles will be made out of. From the original glass contour bottle, the new and improved aluminum contour bottle was formed. When looked at from a branding point of view it is the "sexy update of the classic glass bottle that feels more modern but is less expensive to produce. From a customers point of view, it is colder than glass and is also more usable because, opposite of glass, it has a re-sealable cap. and finally from the environmentalist point of view is is more efficient because it is recyclable and it is itself made from recycled materials! It is a triple threat! "Similarly, a new family of sleek, sculptural coolers gives the brand a bold presence, but also boasts a more ergonomic door handle, LED lighting, and other technologies that reduce energy usage by 30% to 40%."So obviously this article goes against my entire argument but i thought it was very impressive and needed to be shared. Just like my last blog that went against my argument, this shows that the Coca-Cola Company, while they still have their bad side and do some sketchy things, also has a good side that really does care and wants to make a difference. This side needs to come out more and over rule the bad side.
Yes, the bottles are eye catching. I saw this on my blog dashboard and I was like woah those are different. I liked the red and white bottle its cute. I like the idea that they are using something different from glass. Using glass makes me nervous since I always have a fear that I might drop it. I think this is a good thing for the company. They are starting to do something good and are helping out the enviorment as well.
ReplyDeleteWow those bottles look really cool and could really boost their sales because of the new look. Like you said, these glasses are a triple threat and do something for a lot of different people. It is good that you are finding articles that go against your argument because you could find something wrong with them and use it for your argument. You should find out if they are going to sale these bottles for the same price as the glass ones cause wouldnt they be losing money if they were cheaper? Or are they going to mark them up because they are a new thing? Are customers going to be happy with paying more? This could be a good source to use in your paper because you might be able to turn it into a bad thing. Nice find and I cant wait to see these new bottles in the stores!
ReplyDeleteThis seems really cool to me! You're very right in the fact that it doesn't so much support your claim, but it's good to know both sides! I think this will definitely boost sales and hopefully lead to more pushs in the right direction! So will the bottles cost more because that's what I'm wondering. Their are definitely ways to turn this around if you wanted to try and use it in your paper if you could find all kinds of infomration. Maybe seeing if its recyclable marerials and how they recycle it. Where they are going to produce the bottles and if this is a temporary thing or if they are planning on continuing this from now on!
ReplyDeleteGreat Job!