I'm not sure if this site will help my argument or not. Though it says good things about Coca-Cola and their ad's, i can still counter the comments made here by saying that they are just words and that until they become actions the Coca-Cola Company can talk all they want.
This article tells the reader about Coke's newest ad campaign and what the company hopes to get out of it. What the company wants people to take from their new ad is "Be happy. Have a positive attitude. Live life to the fullest". Something new the company is trying to set in motion is making room for Coca-Cola for European technology junkies. In bus stops in numerous Spanish cities, interactive advertising panels with digital cameras will be set up so passersby can take a picture of them in their unique time of happiness. A couple will then be chosen and used as advertisements on the panel.
"Online activity will be centered around a new Web site,www.destapalafelicidad.es, where users will be able to leave optimistic messages for newborn babies and hear from older people about their experiences." I find this kind of weird. It's definitely new and never been done before but i don't see how it is Coca-Cola's place to do this. They are a beverage company. I just don't get it. They are also trying to make it so that in a hospital in Spain, messages can be left for newborn babies from older people to tell them what they have to look forward to and about their experiences.
"Coca-Cola has always been there to share happiness, but at a time when the world is experiencing such difficulty, it is a particularly important message to convey," said Marcos de Quinto, division president of Coca-Cola Iberia. "Coca-Cola has been communicating a positive and refreshing view of life for over 120 years." My opinion about this is that yes, we are in a time of difficulty so we do need to remember the good things in life and what is really important. I don't know about you, but my first thought doesn't go straight to Coca-Cola drinks.
The article goes on to state the same things over again and just what they are trying to fix.
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