This article is about Coke going public about some of its "secret ingredients". Obviously they are not giving anything too important away but just for kicks, and possibly to make more people like them, they are now divulging the fact that Coke has no added preservatives or artificial flavors. This obviously isn't the top news of the day. Coke is just saying what they do not have in their formula, not what they do have. But still, I don't think its that big of a deal that they have no added preservative or artificial flavors. Lots of drinks today in the media are saying that they don't have any in their drinks. For all we know, all of these companies could be lying to us! How would we know other wise??
The article goes on to talk about the campaign called "Pemberton" which is fact-based, affirming for consumers that Coca-Cola never has had, and never will have, added preservatives or artificial flavor. Since health craves have become so popular, teas and waters have become the beverage of choice and what Coke is now competing with.
Even Tim Ambler, a senior fellow on the marketing faculty of the London Business School, has said that it is strange for Coke to be advertising this claim. This new campaign is so very different from other Coke campaigns because they usually try to link its brand to vibrant, young people having fun with one another.
I think i will be able to use this article for my argument. Even though this article states some good facts about Coca-Cola, there are some comments spaced throughout the article that question the company and those are the ones i plan to use against them. For instance, the only reason Coke is now telling people they don't have any added preservatives or artificial flavors is because of the health scare that has gone around. Of course Coke is going to saying something to make them look better than the other company in this time.
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