History of Coca-Cola and Their Advertising Campaign

http://www.associatedcontent.com/article/56875/history_of_cocacola_and_their_advertising_pg3.html?cat=22

This is just an article about the history of Coca-Cola's ad campaigns but I think it is important to see where they have come from to be able to talk about their present day campaigns. It starts out with the history of who first invented Coke and than who it was passed on to since than. Basically it was first created by a man nmed John Styth Pemberton and than passed on to Asa Candler who made its popularity into what it is today. Candler used short little blips to get the audience to think about Coke. He used "Coke is it" and "Always" to remind the consumers that Coke is the original. The famous logo that is known all around the world was actually designed by Pemberton's book keeper, Frank Robinson.

The next man in charge of Coke was Robert Woodruff. His time of control over the company, WWII, wasn't the happiest time but his dedication to making it available to soldiers made it loved by everyone in the end. Coke advertisements have been known to always remind people about peace and how the world would be a better place if everyone loved one another. The 1971 commercial "I'd like to buy the world a coke" was a big hit. It showed young people of different races coming together and enjoying a coke together. This commercial came out when the Cold War and the Vietnam war was at its height but it was used to promote world peace and also promoted the company as an international one.

The most popular games in the whole world, The Olympics, have always been supported by Coke and this just makes the company even more well known and adored. The colors of the company have always been red and white and will continue to use these two prominent colors because it reminds the viewer that it is the original coca-cola that they are watching and what they will want. More commercials that have been used by the company have the original coke bottle either in the middle of the frame or at the top so that it is always the central focus of the whole commercial.

The article goes on to state more facts about how the colors are used and how some models are seen in everyday settings and others are seen glamorous. Either way, people are going to want to be like the people on these commercials and there for think they need a coke to be like them.

This article doesn't necessarily help my argument but again, I can take things away from what this article teaches me about Coke and use my own spin on it. It's not that hard to make Coke look bad when they have done so many things wrong.