Wednesday, May 6, 2009

Coke drinks India dry

http://www.guardian.co.uk/money/2006/mar/19/business.india1

I used this article for my last paper and I thought it was very interesting. It helped my argument so much and made it very easy to make Coke look bad. Well it really isn't that hard to make them look bad, but when an article like this is out there, I can't understand why it would not be clear to everyone.
Coke has been blamed for draining India dry of all of their scarce water. In a town called Rajasthan, researchers have seen a tremendous loss of water and it is to the point where when the farmers try to irrigate their farms, nothing is there to give them water. Even two years ago, The Coca-Cola Company was forced to shut down one of their plants in India because they had been causing water pollution. Now they are not only polluting the water but taking it from the locals in all of the towns.
"Coca-Cola is the largest beverage company in the world, and used 283 billion litres of water in 2004. For every 2.7 litres of water it takes, it produces one litre of product. Its profits last year were just under $15bn and it has a market capitalisation of over $100bn."
Coke has also received some embarrassing PR after one of their bottled waters had to be taken off the market because people found out that it was really only processed tap water. I was so glad to read that students just like me will be able to vote on whether they think Coke vending machines should be banned from student unions. Coke has created many environment problems and the company needs to know that students and so many other people mean business. This would be an amazing movement if and when it really happens.
This article definitely helped my argument and it was a good addition to my paper.

1 comment:

  1. This was interesting. It is quite terrible the effects that the Coca-Cola industry has caused. Many people probably have no idea what the company has done to places like the towns in India where they have practically ran out of water because of some hot shot soda corporation. That sounds pretty outlandish that a company that makes such a large profit (especially here in America) would cause such a problem in another country. Perhaps they should rethink their production routines so they do not continue to cause these waterless issues- which without water, many health factors will be implicated. Not so sure if banning them from all student unions would be the best thing. I can understand not offering it to children in elementary schools, middle schools, and high schools, but taking that away from adults who are in college would probably cause more frustration with the college students who rely on that bottle of coke to revamp before a class. It just seems to be an unnecessary measure when offering healthier drinks like juice balances it out. There are just too many people that want their soda and taking away the privilege of easy access to it would just not happen realistically.

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