Coke's Disani water had been a fraud. Unlike most of the other bottled water companys in Europe, Disani's water did not come from mountain water or from glaciers. It was actually taken from UK's own tap and than went through a purification process and than had minerals added to it. Anyone could basically make their own Disani water by just buying any kind of water filter.
An article came out in The Grocer magazine but the author thought no one would really pay any attention to it. But when the day came when Disani's secret reached another reporter, the tabloids and news was filled with talk of Coke's lie. Headlines reading "The Real Sting" and "Coke Sells tap water for 95p" did not help Coke out in any way. Adding to the papers and magazines, an online video was made making Coke the butt of the joke once again and playing with them even more.
Adding to the embarrassment of their secret getting out, a factory malfunction was the last straw for Coke. Something went wrong in Coke's bottling plant when "a bad batch of minerals had contaminated the water production with a potentially carcinogenic bromate."
Needless to say, Coke soon pulled Disani from the UK market.
Coke definitely payed the price for their mistake. They lost millions and have continued to lose popularity. In my opinion Coke deserved everything that happened to them. I am glad to hear that they were caught and faced with their mistake and they were punished for it. Now if only all of their mistakes were shown to the world. This site will definitely help with my argument against Coke.
That's something incredible, conning their customers in such a blatant way. Tap water?! Now don't get me wrong, tap water may actually be safer than bottled water because there are more regulations on the testing of tap water, but nobody pays 95 cents for a bottle of tap. They are making much more than what they should off this ploy. But its good that this ploy was exposed, imagine if they got away with it?!
ReplyDeleteHere's an interesting ad review that is basically Coke defending themselves:http://www.thirdwayblog.com/coca-cola/dasani-tastes-like-salmon.html Well, the ad isn't there but a review is. Although it wasn't a very clever attempt but it was an attempt nonetheless.
Wow! I can’t believe that Coke would con people like that. I wonder why they don’t just get the water from streams or glaciers like they say they do. I know that want to make more money but they already have so much. One would think that they would be trustworthy to gain more of a following. I wonder what else they are flaking out on. I wonder how a company who fakes out their consumers got so big and successful. Good job. You dug until you found the good stuff!
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