This article is about the war between Coca-Cola and their rival, PepsiCo. There has been a major conflict between the two beverage companies sports drinks. Apparently, PepsiCo is claiming that Coke has been promoting its Powerade drink by making false statements against PepsiCo’s Gatorade. Coke’s advertisements have been stating that their beverage, Powerade ION4, is superior to Gatorades composition. “Coke's tagline says that Gatorade is "incomplete" compared to this Powerade concoction. PepsiCo thinks this is so egregiously deceptive that it has filed a lawsuit to protect the equity of Gatorade's name and reputation.”
The writer of this source goes on to talk about what he thinks saying how, even though he may be biased towards Coke since he owns shares in it, he does not think that PepsiCo has a case. He thinks this because he believes Coke has the right to their own opinion so they should be able to say whatever they like about their product compared to a competitor’s.
The writer informs the reader of other information pertaining to the sales of both Gatorade and Powerade. He states that “Gatorade is without a doubt the big name in the arena of sports beverages. It owns 77% of that market, while Coke's Powerade has 22%. Coke wants Powerade to grow; PepsiCo wants to make sure it doesn't.”
I can’t agree against him. If I had to choose a sports drink, I have more favorites when it comes to Gatorade. Powerade is good, don’t get me wrong, but they both just have different tastes so its all based on one’s preference. However, I will say, now that I know Coke owns Powerade I am even more prone to purchasing Gatorade over Powerade.
This article will help my argument against Coke because they obviously know that PepsiCo has the better product and that is the only reason they would react to their product the way they did.
I’m just going to go ahead and say that I’m a Pepsi product fan and had I known Coke was in charge of Powerade, I would have never touched it. You know what makes me mad though is that this campus is Coke products only. It’s annoying when you’re not a Coke fan and yet have to pay for their products. I pretty much only drink water on campus, but I guess that’s not entirely due to Coke being here. I just really like water. Coke also always makes my teeth feel like they are rotting out. I know that Pepsi has more grams of sugar (unless that changed recently) but for some reason, Coke does not work for me. Everything Coke just has a super syrupy taste to it instead of crisp like Pepsi products. But whatever. I hope Gatorade wins! They are the original sports drink and deserve it!
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